St Francis Xavier College

As Publications Officer, I produced a variety of creative content to promote and support St Francis Xavier College. This included:

creating engaging digital and print design materials, including advertisements, publications, flyers, banners, posters, and digital content, primarily utilising the Adobe Creative Suite and Microsoft Office
ensuring College documents and materials are on-brand and well-designed, including College forms, annual reports, and presentations
collaborating with internal stakeholders to understand requirements and translating them into a comprehensive working brief to successfully achieve project and business goals
working with external contractors to implement integrated communication strategies, such as specialist design agencies, advertising agencies, and web development teams
managing and maintaining the College website via WordPress CMS

My key achievements in this role include:

developing the official College brand and design style guide and modernising the College visual identity
revamping the College website by identifying broken functionality and improving overall CMS usability
leading the redesign of the College’s student award system that replaced manual procedures with a more automated and reliable software-based solution
sourcing and developing content for the College’s social media channels which resulted in record-high engagement
establishing a videography capability within the marketing team which resulted in effective promotional videos that supported student admissions during the COVID-19 restrictions